Partake: Make it Happen

Too often, alcohol gets the credit. A little “liquid courage,” they say.
As if it’s the drink doing the work.

Partake champions those who drink for themselves – people who make things happen, without the hangover.

In a crowded U.S. non-alc market of celebrity brands and wellness fluff, we spoke to purposeful drinkers driven by clarity, confidence, and intent.

Bold, collage-driven art direction was crafted by real human hands and inspired by makers, creators, and doers. An inclusive voice. A refreshingly simple call to action: Make it Happen.

The results?

• Awareness grew by 50%.
• Consideration up by 100%.
• Most importantly? People drank Partake, with usage up by 150%.