Dash That

Client:

Doordash

Advertising

Branding

A modular approach, crafted to perform

Instead of simply asking Canadians to order delivery with DoorDash, we invited them to Dash That. Visually arresting creative can flex to speak to a range of occasions and moments, with ownable work that seamlessly adapts both up and down the funnel.

An array of beautifully rendered visual worlds, from breakfast to dinner.

With the ‘Dash That’ platform, delivery can deliver on all sorts of things, including: “Dash That impromptu rendezvous”, “Dash That game-day deliciousness” or “Dash That late-night less stressy.”

A systemized and highly-crafted design approach and fresh tone of voice add up to a bold and distinct platform the brand can own, one that can efficiently encompass a range of consumer-relevant occasions. It effectively adds value just as successfully in an email push notification or direct mailer, as it does in a splashy TV ad or billboard. At every touchpoint, Canadians are reminded that they can Dash so much more than just convenience. But whatever they need, right when they need it, with DoorDash.